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Case Studies

How the work gets done —
challenge to outcome.

Four engagements, told straight: what the client faced, what I built, and what changed. No inflated numbers — just the work.

Good Trouble Pets Shopify storefront
Shopify · Agency Rescue

Good Trouble Pets

Challenge

In the client's own words: after "a disastrous experience with a previous agency," the brand needed a development partner it could actually rely on — fast, with trust already burned once.

Solution

I took over the project, audited what existed, and rebuilt the storefront properly: clean theme work, a clear buying journey and a structure the team could maintain without calling a developer for every change.

Built with

Shopify · custom theme work · conversion-focused layout

Outcome

A stable, on-brand store and — judging by the published feedback — a client relationship repaired enough to recommend the work publicly.

View project ↗Discuss a similar rescue
GoHighLevel automation workflow diagram
GoHighLevel · Automation

GoHighLevel Automation Workflow

Challenge

Leads were being handled by hand: copied between tools, followed up "when someone had time," and quietly lost in the gaps between inbox, calendar and spreadsheet.

Solution

I designed and built an end-to-end GoHighLevel system — multi-step workflows, pipeline stages, automated email/SMS follow-up and appointment booking — so every lead moves through the same reliable path without manual pushing.

Built with

GoHighLevel · workflow automation · CRM pipelines · API & webhook integrations

Outcome

Lead handling that runs on rails: instant responses, scheduled nurture, booked calls — and a team freed from repetitive follow-up work.

GoHighLevel servicesAutomate my follow-up
Travx travel platform homepage
WordPress · Travel Platform

Travx

Challenge

Travx.nl needed more than a brochure site — a dynamic, engaging travel platform that could present destinations richly and keep visitors exploring instead of bouncing.

Solution

A content-driven build with strong visual hierarchy, fast page loads and layouts designed around how travelers actually browse: imagery first, details on demand, clear next steps throughout.

Built with

WordPress · custom layout development · performance optimization

Outcome

An engaging platform that does the destination justice and gives the brand a foundation it can keep publishing on.

View project ↗Build my platform
Moocah Magic online store
Shopify · Custom E-commerce

Moocah Magic

Challenge

MoocahMagic came with unique requirements that stock themes couldn't express — the store had to be shaped around the product, not the other way round.

Solution

A collaborative process focused on understanding those requirements first, then implementing them with custom development — so every template decision served the brand's actual selling story.

Built with

Shopify · custom theme development · collaborative iteration

Outcome

A store that fits the product like it was made for it — because it was.

View project ↗Discuss my store

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